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Brand Strategy Manager (automobile)
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Job ID : L0UaXj
Close Date :
2021-03-02 16:37:49.689
Location :
Bangkok
Job Type :
full employment
Our client is one of the top auto makers in Asia with global R&D network.
Scope of work:
- The position will have the responsibility for a new automobile brand to be successfully landed in Thailand.
- Responsible for formulating brand strategy in Thailand, including opportunities and risk studying, customers research, brand positioning, products layout and building up marketing system. Periodically monitors the implementation of brand strategy.
- Responsible for industry trends analysis, products competitive analysis and competitor dynamic analysis.
- Responsible for formulating the annual branding plan with budget and achieving the annual brand related KPI.
- Responsible for leading the implementation of marketing research, target customer demand studying, product communication tendency. Organizes the collection, analysis, research on competitors’ advertising and communication.
- Recruits agency according to needs, responsible for their daily communication and goal achievement.
Qualifications:
- Possesses 10 – 15 years of work experience in the branding or marketing department or sales department of automobile OEM or relating spheres in Thailand.
- Obtained bachelor’s or master’s degree in Marketing or relevant
- Familiar with the development of automobile brands and their marketing operations in Thailand.
- Experience to land a new brand successfully in Thailand.
- Familiar with the preference of local automobile customers and its tendency.
- Familiar with the local media ecology.
- Experience in leading a team.
- Excellent business negotiation skill.
- Good team player, fast-learning, adapting to a diverse cultural environment, always innovative at the work.
Interested applicants, please send your resume to Thiranut
Email : thiranut.chankhot@rsmthailand.com
For more information, please call 02-6709020 ext. 167 or 085-231-1431
Interested applicants, please send your application letter with resume indicating qualifications, expected salary and a recent photograph to:
RSM Recruitment (Thailand)
26th Floor, Sathorn City Tower
175 South Sathorn Road, Thungmahamek,
Sathorn, Bangkok 10120
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